Saturday, April 15, 2006

It takes years to build a brand name, unless you're a passing hot fad like rotiboy and quickly bubble tea (which means you will not even last past one year). But the weight of your brand name will be worth the wait. There's nothing like a Marvel or DC comics movie trailer--that flash of a bat's wing, a mailbox labelled "kent", a simple "S"--to prove the menacing magnitude of a well-established brand. For Superman has become a legitimate cultural monster of its own, and every creature who has lived in this century knows its symbols. A nike swoosh would mean nothing without the years of brainwashing advertising that made it, oh let's just say, a little more significant than the SureMark logo. (what's that, you ask?) In short, some things should be left to brew for years and years and years. It just makes the audience participation more fun. We get to recognise, and remember, and shout, "I know that!"

My point is- I can't wait for my girls' wedding days.

And then orange julius and paragon and emails and coffee club and canteen stairways will all come together and make sense. I will find out if Sharon will marry a tall Indian surgeon, and if Amelia will really include "must accept the name 'Ashley'" in her vows; I want to know what kind of man Stef will finally be tied down to with ball and chain, and if Dawn will still be wearing black liner under her veil. I want to see Peach running after three little boys (some years after her wedding day). But I don't want these weddings to come quickly. I want to wait and see where this long, longwinded road takes us. After all, it's not about the weddings themselves, or even the grooms, but about the friendships that have grown over complaining sessions and thai pina colada. We've groomed each other, trimmed each other down, guarded each other's gates when defence was low. We're there no matter who comes or goes, with sillyness and Sophias and imaginary holidays. It's not just the father who gets to give the bride away. After so many years, we'll have earned a right to object at weddings. It's the Superman theory. When our days come, they will have so much accumulated weight that the words "(insert name)'s Wedding" will truly, truly mean something.

Here's to all of you who are looking forward to my wedding too.

(and i'm only thinking of weddings because there is a wedding gown sitting in my house)

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